It started with a hoodie.
A hoodie that looked great in the store, felt decent when we first tried it on, and completely fell apart within months. Shrunk after the first wash. Started pilling after the second. By month three, it was headed straight for the donation bin.
Sound familiar?
We've all been there. The endless cycle of buying, disappointment, and replacing. The frustration of paying premium prices for average quality. The search for basics that actually live up to their promises.
One day, we decided enough was enough.
Instead of continuing to search for the perfect essentials, we decided to build them ourselves. We spent over a year researching fabrics, testing constructions, and perfecting fits. We talked to manufacturers, visited suppliers, and rejected anything that didn't meet our impossible standards.
We learned that true quality isn't about one thing—it's about getting everything right. The fabric weight. The stitching technique. The dyeing process. The fit engineering. Every single detail matters.
So we obsessed over every single detail.
The result is Rovarix—a brand built on the belief that everyday clothing should be extraordinary. That quality shouldn't require a second mortgage. That your basics should be the best things in your closet.